Women’s sport and social media: the arguments over shared or separate accounts

By Hannah Thompson-Radford, Senior Lecturer in Sports Communication and Journalism, Media, Swansea University
Joe Cable, Senior Lecturer in PR Media and Communications, Media, Swansea University

Women’s sport has long battled for equal visibility in the media spotlight. But social media has become a powerful tool for sportswomen and women’s sport to control their narratives and connect directly with fans.

This has sparked debate among communication experts about whether men’s and women’s teams within the same sport, or even the same club or international side, should have separate social media accounts.

England Rugby is the latest team to split the social media accounts of their men’s and women’s teams. Earlier this year, the governing body established dedicated…

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