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Today’s record prices don’t reflect the true cost of food – but there are alternatives to asking consumers to pay even more

By Behzad Hezarkhani, Professor in Operations Management, University of Southampton
Manoj Dora, Professor in Sustainable Production and Consumption, Anglia Ruskin University
The boss of a British supermarket has claimed that the “era of cheap food is over”. But what he calls cheap, many people still find expensive.

Rising food costs have been one of the key drivers of soaring UK inflation over the last few years, and some products,

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