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How ‘ethical influencers’ engage their audiences about saving the planet

By Aya Aboelenien, Assistant Professor of Marketing, HEC Montréal
Ai Ming Chow, Postdoctoral Fellow, Management and Marketing, The University of Melbourne
Much of social media influencing is about getting people to consume more. However, ethical influencers are using their online presence to advocate for sustainable lifestyles.The Conversation

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