Director / Editor: Victor Teboul, Ph.D.

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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

From Barbie to Thomas the Tank Engine: How entertainment brands are adapting to Generation Alpha

By Aya Aboelenien, Assistant Professor of Marketing, HEC Montréal
Chau Minh Nguyen, PhD Candidate in Marketing, HEC Montréal

Millennial parents are actively seeking out toys, books and movies to educate their children about life and teach them values that align with their own.

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