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Director / Editor: Victor Teboul, Ph.D.
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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Loblaws boycott: What consumer psychology can tell us about the success of consumer activism

By Eugene Y. Chan, Associate Professor of Marketing, Toronto Metropolitan University
Consumer psychology can help explain why boycotts sometimes fail, as well as help predict when they are likely to succeed.The Conversation


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