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LVMH succession planning: keeping it in the family when you’re the world’s richest man

By Qing Wang, Professor of Marketing and Innovation, Director, Marketing Innovation and The Chinese and Emerging Economies (MICEE) Network, Warwick Business School, University of Warwick
Bernard Arnault’s five children are all involved in the luxury goods behemoth he founded - but what are the benefits and risks of keeping it in the family?The Conversation


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