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John Lewis relies too heavily on its heritage – here’s what it could do instead

By Kokho Jason Sit, Senior Lecturer in Marketing; Associate Head (Global), University of Portsmouth

In a tricky economic climate, the British department store John Lewis has managed to deliver some good news. The retail partnership – owned by its 80,000 employees – posted pre-tax profits of £56 million after a £234 million loss the year before.

The positive announcement was somewhat tarnished by the fact that those employees (known as partners) would not…

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