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Kylian Mbappé has trademarked his iconic goal celebration – why a pose can form part of a player’s protected brand

By Enrico Bonadio, Reader in Intellectual Property Law, City, University of London
Andrea Zappalaglio, Lecturer in Intellectual Property Law, University of Sheffield
Kylian Mbappé has secured a commercial trademark for his celebration pose, and is looking to protect his name and quotes too.The Conversation


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