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How a Netflix show has become a key driver behind F1’s rising popularity

By Raymond Boyle, Professor of Communications, University of Glasgow
Richard Haynes, Professor of Media Sport, University of Stirling
Before the engines start revving for the start of the 2024 Formula One season, many fans will have already lapped up the newest episodes of Drive to Survive on Netflix.

The latest series of the sports documentary tells the story of last year’s competition, with cameras closely following the teams and drivers across the 22 races of 2023. A…The Conversation

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