Making the moral of the story stick − a media psychologist explains the research behind ‘Sesame Street,’ ‘Arthur’ and other children’s TV

By Drew Cingel, Associate Professor of Communication, University of California, Davis
Allyson Snyder, Ph.D. Candidate in Communication, University of California, Davis
Jane Shawcroft, Ph.D. Candidate in Communication, University of California, Davis
Samantha Vigil, Ph.D. Candidate in Communication, University of California, Davis

Many children’s educational shows undergo pre-screening to make sure each episode delivers its intended message. Adult viewers watching alongside kids can help ensure the lessons are well received.

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