To protect user privacy online, governments need to reconsider their use of opt-in policies

By Raymond A. Patterson, Professor, Area Chair, Business Technology Management, Haskayne School of Business, University of Calgary
Hooman Hidaji, Assistant Professor of Business Technology Management, University of Calgary
Niam Yaraghi, Assistant Professor of Business Technology, Miami Herbert Business School, University of Miami
Ram Gopal, Professor of Information Systems Management, Warwick Business School, University of Warwick
Sule Nur Kutlu, Assistant Professor, Haskayne School of Business, University of Calgary

New research shows that opt-in policies may not be as effective as intended when it comes to data protection and privacy regulations.

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