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Revving up tourism: Formula One and other big events look set to drive growth in the hospitality industry

By Rachel J.C. Fu, Chair & Professor of Dept. of Tourism, Hospitality and Event Management | Director of the Eric Friedheim Tourism Institute | Affiliate Professor of Dept. of Information Systems and Operations Management, University of Florida

With big events drawing a growing share of of tourism dollars, F1 offers a potential glimpse of the travel industry’s future.

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