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Director / Editor: Victor Teboul, Ph.D.
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Americans spend millions of dollars on Valentine’s Day roses. I calculated exactly how much

By Jay L. Zagorsky, Associate Professor of Markets, Public Policy and Law, Boston University
Feb. 14 is Valentine’s Day – an occasion that traditionally combines romance with big business. One of the biggest businesses is selling roses, which Americans increasingly love. Back in 1989, about 1 billion cut roses were sold annually in the U.S. By 2023, that had risen to roughly 2.8 billion – enough to give every adult in the country a bouquet of 10.

As a business…The Conversation


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