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James Bond and Aston Martin’s DB5: behind the scenes of one of cinema’s most successful product placements

By Delphine Le Nozach, Maître de conférences en Sciences de l'information et de la communication, Université de Lorraine

The release of “No Time to Die”, scheduled for next spring, is an opportunity to analyse the role of the Aston Martin brand and the way it contributes to the construction of the character.

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