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Humour et relations d’affaires font-ils bon ménage ?

(French version only)

By Camille Saintives, Associate Professor – Researcher in Marketing, INSEEC Grande École
Laurent Bompar, Professeur de marketing, Kedge Business School
Renaud Lunardo, Professeur senior en marketing, Kedge Business School

Vous construisez une relation d’affaires et vous vous demandez si vous pouvez vous permettre de faire preuve d’humour ? Oui, mais pas n’importe quel type d’humour et pas n’importe quand.

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