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How Christmas music in adverts and shops harnesses nostalgia to encourage you to spend more

By Tom Garner, Senior Lecturer of Human Computer Interaction, Department of Computing, Sheffield Hallam University

In my research, I have spent a good deal of time speaking with people from across the world about their relationship with sound and music – how it features in their everyday lives and how it influences their attitudes and behaviour. One of the most consistent findings is that, irrespective of culture or place, we are largely unaware of how what we hear affects how…

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