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Oh, Christmas tree: The economics of the US holiday tree industry

By Jay L. Zagorsky, Clinical Associate Professor of Markets, Public Policy and Law, Boston University
Patrick Abouchalache, Lecturer in Strategy and Innovation, Boston University

Christmas today is a big business, and one part of that is the multibillion-dollar business of selling Christmas trees. The U.S. Christmas tree industry is so large, it even has two dueling trade groups: one that supports natural trees and the other, artificial.

We are two business school professors whose students…

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