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Disinformation is part and parcel of social media's business model, new research shows

By Carlos Diaz Ruiz, Assistant Professor, Hanken School of Economics

Deceptive online content is big business. The digital advertising market is now worth €625 billion, and their business model is simple: more clicks, views or engagement means more money from advertisers. Incendiary, shocking content – whether it is true or not – is an easy way to get our attention, which means advertisers can end up funding fake news and hate…

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