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Christmas TV ads underscore how generosity, compassion and empathy still matter to people

By Philip Hancock, Professor of Work and Organisation, University of Essex

Christmas ad campaigns have become headline-worthy moments in the British national calendar, hailed by pundits and awaited by an eager public. The fact that they are now teased, like big-screen cinema releases, is proof enough that, in calendar terms, the major-retailer Christmas ad is a seasonal event in itself.

This year, two ads so far have garnered much attention. John Lewis’s Snapper…

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