Can ketchup really be used as a sports supplement, as a new advert suggests?

By Rachel Kimble, Lecturer in Sports Nutrition, University of the West of Scotland

In the world of endurance sports, how athletes fuel themselves can be the difference between success and struggle. Traditionally, athletes have relied on specialised energy gels for a quick and easily digestible source of carbohydrates during extended workouts. But now a surprising contender has emerged: Heinz ketchup packets, thanks to a new ad featuring runners using them as their supplement of choice.

Taste is a crucial factor when choosing supplements, especially during strenuous endurance efforts. Traditional…

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