How the pandemic permanently altered college towns

By Xiaodan Pan, Associate Professor, John Molson School of Business, Concordia University
Isaac Elking, Associate Professor of Supply Chain Management, University of Houston-Downtown
John-Patrick Paraskevas, Assistant Professor of Supply Chain Management, University of Tennessee

Universities are more than just halls of learning; they are vibrant ecosystems and often the beating heart of the towns they reside in. Their reach goes beyond academia and plays a significant role in shaping the local economies of North American college towns.

However, the COVID-19 pandemic affected college towns profoundly. In doing so, the pandemic highlighted the…

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