The future of medicine: 50-year forecast offers hope for HIV and cancer patients and predicts climate change to increasingly set agenda

By René Rohrbeck, Professor of Strategy, Director EDHEC Chair for Foresight, Innovation and Transformation, EDHEC Business School
Ahmed Khwaja, Professor of Marketing, Business & Public Enterprise, Head of the Marketing Subject Group, Cambridge Judge Business School
Heikki Karjaluoto, Professor of Marketing, University of Jyväskylä
Ignat Kulkov, Postdoctoral researcher, EDHEC Business School
Joel Mero, Associate professor of marketing, University of Jyväskylä
Julia Kulkova, Adjunct professor, University of Turku
Shasha Lu, Associate Professor in Marketing, Cambridge Judge Business School

Climate change, inequality, the evolution of knowledge… Experts have been surveyed, and a consensus is emerging on what to expect from the effects of these factors in the medical field.

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