More Bluey, less PAW Patrol: why Australian parents want locally made TV for their kids

By Liam Burke, Associate Professor and Cinema and Screen Studies Discipline Leader, Swinburne University of Technology

Australian kids today have greater access to screen entertainment than any generation before. Across smartphones, tablets, laptops and the old-school TV set, streaming services mean there is an endless supply of kids’ content from around the globe.

But as our new research shows, many Australian parents still want Australian-made content for their kids because it reflects local experiences. It also tends to balance fun with education.

What is happening to Australian kids’ content?

In 2020, the federal government removed…

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