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Being told where their blood ends up encourages donors to give again – new research

By Edlira Shehu, Professor of Digital Marketing, University of Groningen
Karen Winterich, Susman Professor in Sustainability and Professor of Marketing, Penn State

Because not everyone who is eligible to give blood donates at least once a year, there are periodic shortages, like the one the American Red Cross declared on Sept. 11, 2023.

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