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'Girl math' may not be smart financial advice, but it could help women feel more empowered with money

By Ylva Baeckstrom, Senior Lecturer in Finance, King's College London
If you’ve ever calculated cost per wear to justify the price of an expensive dress, or felt like you’ve made a profit after returning an ill-fitting pair of jeans, you might be an expert in “girl math”. With videos about the topic going viral on social media, girl math might seem like a silly (or even sexist) trend, but it actually tells us a lot about the relationship between…The Conversation

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