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Gran Tourism: why this glorified advert fails where Barbie succeeded

By Mike Ryder, Lecturer in Marketing, Lancaster University
Warning: the following article contains spoilers for Gran Turismo.

Directed by Neill Blomkamp (District 9, Elysium), Gran Turismo is based on the true story of Jann Mardenborough (played by Archie Madekwe), a teenage gamer addicted to the driving…The Conversation

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