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Barbie, un phénomène marketing qui gagne également… Animal Crossing

(French version only)

By Sophie Renault, Professeur des Universités en Sciences de Gestion et du Management, IAE Orléans

Le jeu Animal Crossing : New Horizons, développé par Nintendo, est devenu un véritable espace de résonance pour les films et séries. Barbie ne fait pas exception.

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