Disabled Nigerians battle when using minibus taxis – they share their experiences

By Emmanuel Mogaji, Associate Professor in Marketing, Keele University

People with disabilities often face difficulties when accessing transport services. Inadequate and unsuitable options restrict their mobility, independence and ability to navigate their communities. This limits their opportunities for employment, education, healthcare and social engagement. These individuals can also be very vocal about their experiences – sharing comments online that can shape the branding and marketing of a city.

As an academic

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