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Hypocrisy penalty: Investors especially hate companies that say they're good then behave badly – unless the money is good

By Brian L. Connelly, Professor of Management and Entrepreneurship, Auburn University
Lori Trudell, Assistant Professor of Entrepreneurship, Clemson University

A new study finds that investors punish companies for behaving badly over three times as much if they have a record of saying they’re virtuous.

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