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Barbie isn't just a movie star now — she's also a virtual social media influencer

By Jul Parke, PhD Student in Media, Technology & Culture, University of Toronto

The explosive public response to the upcoming Barbie movie starring Margot Robbie and Ryan Gosling demonstrates the sheer power of nostalgic marketing for contemporary consumers.

The Barbie movie made headlines last summer over its hefty US$100 million budget. Part of this budget went into…

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