Why are Taylor Swift tickets so hard to get? The economics are complicated

By Paul Crosby, Senior Lecturer, Department of Economics, Macquarie University

Desire, anticipation, frustration and disappointment – any time tickets for a Taylor Swift tour go on sale there is Bad Blood.

The release of tickets for the Australian leg of Swift’s Eras world tour has been far smoother than the debacle in the United States, which led to calls for greater regulation of the US ticketing industry. Even so, hundreds of thousands – possibly millions – of Australian “Swifties” will miss out, or resort to paying hundreds or thousands of dollars…

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