After the ALS ice bucket challenge and the rise of MrBeast, stunt philanthropy might be here to stay

By Monica Lea, PhD Student in Public Administration, University of Nebraska Omaha

Stunt philanthropy is what happens when influencers, other celebrities and people who aren’t famous at all use entertaining videos to encourage support for a charitable cause.

When their stunts go viral, it can lead to massive public engagement that raises lots of money and draws new attention to previously less visible causes.

Why stunt philanthropy matters

The biggest early success with stunt philanthropy online was the ALS ice bucket…

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