Director / Editor: Victor Teboul, Ph.D.

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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Travelers will refuse an upgrade to sit near a loved one -- new research into when people want to share experiences

By Ximena Garcia-Rada, Assistant Professor of Marketing, Texas A&M University
Michael Norton, Professor of Business Administration, Harvard University
Rebecca K. Ratner, Professor of Marketing, University of Maryland

New research on our desire to create shared memories with the people we care about offers insights for companies that want to improve their customer service.

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