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Director / Editor: Victor Teboul, Ph.D.
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Coca-Cola's biggest challenge in greening its operations is its own global marketing strategy

By Bart Elmore, Professor of History, The Ohio State University
Coca-Cola is one of the world’s most widely recognized brands. Its global reach, spanning more than 200 countries, was the theme of a 2020 commercial that showed families drinking Coke with their meals in cities from Orlando, Florida, to Shanghai, London, Mexico City and Mumbai, India.

Operating on that scale creates a big carbon footprint. The company uses over…The Conversation


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