The soundtrack to selling: why advertising with popular music needs to be pitch perfect

By Morteza Abolhasani, Lecturer in Marketing, The Open University

At some point today, it’s likely that you’ll listen to music. It may be during a commute or school run, while you do some exercise or take some time to relax. Music is all around us – an accessible and popular art form which accompanies our daily lives.

Advertisers have long understood the popularity and emotional power of music and used it to sell us things. Much time – and money – is spent on securing the right soundtrack to adverts in…

Read complete article

~	Glyn Davis to quit as the prime minister’s top public servant

~	The artist as creator of all things: Julie Fragar wins the Archibald for a portrait among the stars

~	Sweden Should Stop Detaining and Deporting Sex Workers

~	US: Don’t Forcibly Transfer Migrants to Libya

~	Belarus: Political Retaliation against Businesses

~	The perils of pinkwashing: Why India’s ‘Operation Sindoor’ is no victory for feminism

~	It’s almost winter. Why is Australia still so hot?

~	‘Peace be with all of you’: how Pope Leo XIV embodies a living dialogue between tradition and modernity

~	Google is rolling out its Gemini AI chatbot to kids under 13. It’s a risky move

~	What is grounding and could it improve my sleep? Here’s the science behind this TikTok trend