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Super Bowl car ads sell Americans the idea that new tech will protect them

By Matthew Jordan, Associate Professor of Media Studies, Penn State

Super Bowl ads tend to kick off trends, and it looks like the automotive industry will ramp up its pitch for electric vehicles after giving them center stage. Even Tesla, which has never run a Super Bowl ad, managed to sneak its Model Y into a Popeyes commercial, while Ram boasted that its new electric pickup truck’s smart technology solved the problems of “premature electrification” that left consumers unsatisfied.

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