Director / Editor: Victor Teboul, Ph.D.

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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Why do some brands change racist names and logos, but others don't? Here's what the research says

By Ela Veresiu, Associate Professor of Marketing, York University, Canada

A new study shows how brands can successfully change racist brand names and logos to stand up for racial justice in the marketplace.

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