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South African Tourism wants to sponsor football club Tottenham Hotspur - is it a good idea?

By Brendon Knott, Associate Professor, Cape Peninsula University of Technology
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South African Tourism (SA Tourism) is reported to be planning to spend US$52 million (about R900 million) to sponsor UK football team Tottenham Hotspur over three years. The proposal gives the country branding on the club’s kit, backdrop branding in interviews,…The Conversation


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