How the Fifa20 video game reproduces the racial stereotypes embedded within football

By Paul Ian Campbell, Associate Professor in Sociology (Race and Inclusion in sport and in education), University of Leicester
Marcus Maloney, Assistant Professor in Sociology, Centre for Postdigital Cultures, Coventry University

EA Sports’ Fifa football videogame series is arguably the most successful sports gaming franchise of all time. Since its debut in 1993, it has sold over 260 million copies across 29 iterations. This position was reaffirmed in 2022, with its latest instalment, Fifa23, reported as the UK’s highest selling videogame at Christmas.

In Fifa games – soon to be rebranded as EA Sports FC – gamers are able to simulate playing as, and against, their idols, with…

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