Welcome to Chippendales: why the Disney brand won't be harmed by provocative programming

By Richard McCulloch, Senior Lecturer Media and Film, University of Huddersfield

A true crime series about male strippers, arson and murder-for-hire, marketed with lines like “Women get horny!” and “Blood will spill”? It’s safe to say that Disney+ isn’t the most obvious destination for a show like Welcome to Chippendales.

On the surface, the commission looks risky – a borderline negligent brand mismatch. Surely Welcome to Chippendales’ violent and sexual content threatens the wholesome, family-friendly reputation Disney has spent decades

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