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Gen Z beauty brands can use 'friendly' chatbots to boost body image as well as sales, research shows

By Nisreen Ameen, Senior Lecturer in Digital Marketing, Royal Holloway University of London

Some members of “generation Z” – people born after 1996, the oldest of whom are turning 26 in 2022 – spend hundreds of pounds per year on beauty products. In fact, gen Z members are often more willing to spend on beauty and skincare products than…

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