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Why sports sponsorship is unlikely to save cryptocurrency firms from 'crypto winter'

By Andrew Urquhart, Professor of Finance & Financial Technology, ICMA Centre, Henley Business School, University of Reading
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If you have been watching the Fifa World Cup in Qatar closely, you will have noticed the advertising on the hoardings around the pitch. Alongside the usual names – Adidas, Coca-Cola, Visa – there are some new ones, including Crypto.com, the Singapore-based cryptocurrency and payment platform.

Crypto firms’ use of celebrities has become notorious of late but…The Conversation


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