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FIFA's mirage of unity: why the World Cup is a vessel for political protest

By Daryl Adair, Associate Professor of Sport Management, University of Technology Sydney
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Before the Qatar World Cup began, FIFA launched a social campaign called “Football Unites the World”. FIFA acknowledged “the world is divided […] with conflicts and global crises”, but promised the World Cup “will bring people together to cross borders, unite and celebrate”.

It’s a similar message to that of the International Olympic Committee (IOC), in which the Olympic Games are said to “unify”…The Conversation

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