Netflix show brings back Blockbuster, but some brands should stay dead

By Michael Beverland, Professor of Brand Management, University of Sussex
Pinar Cankurtaran, Assistant professor, Delft University of Technology

Streaming services are replete with stories of the dead coming back to life. They’re also chock-full with dead or almost dead brands. Shows like Stranger Things have not only given new life to 1980s pop classics like Kate Bush’s Running up that Hill, but also former tech icons such as Polaroid.

One of Netflix’s latest shows goes beyond product placement by placing a dead brand, Blockbuster, at the centre of the drama.…

Read complete article

~	It never rains but it pours: intense rain and flash floods have increased inland in eastern Australia

~	‘It could be the death of the museum’: why research cuts at a South Australian institution have scientists up in arms

~	Rugby stadiums are sold as an economic asset – but NZ needs to ask if they’re really worth it

~	The ‘devil comet’ 12P/Pons-Brooks has finally become visible from Australia. What can we expect?

~	Some families push back against journalists who mine social media for photos – they have every right to

~	I wholeheartedly recommend The President: a brilliant revival of a play of decay, terror and revulsion

~	Many prisoners go years without touching a smartphone. It means they struggle to navigate life on the outside

~	Good news: midlife health is about more than a waist measurement. Here’s why

~	Are 2 mid-career AFL retirements a sign Australian athletes are taking brain health more seriously?

~	Thirty years ago today, West Indies cricketer Brian Lara made history