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Netflix show brings back Blockbuster, but some brands should stay dead

By Michael Beverland, Professor of Brand Management, University of Sussex
Pinar Cankurtaran, Assistant professor, Delft University of Technology
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Streaming services are replete with stories of the dead coming back to life. They’re also chock-full with dead or almost dead brands. Shows like Stranger Things have not only given new life to 1980s pop classics like Kate Bush’s Running up that Hill, but also former tech icons such as Polaroid.

One of Netflix’s latest shows goes beyond product placement by placing a dead brand, Blockbuster, at the centre of the drama.…The Conversation


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