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Retailers may see more red after Black Friday as consumers say they plan to pull back on spending – acting as if the US were already in a recession

By Ayalla A. Ruvio, Assistant Professor of Marketing, Michigan State University
Forrest Morgeson, Assistant Professor of Marketing, Michigan State University
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A new survey suggests three ways consumers are behaving like the US economy is in crisis, which may become a self-fulfilling prophecy.The Conversation


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