I’m a Celebrity: Matt Hancock and the show's producers are hoping for a revival

By Gill Jamieson, Senior Lecturer in Film, Television & Cultural Studies, University of the West of Scotland

The moment of truth has arrived. Former Conservative health secretary Matt Hancock has been dropped into the jungle to compete in ITV’s I’m a Celebrity… Get Me Out of Here!

The show is a feat of mental resolve, stamina and bravery. Celebrities are plunged into the Australian jungle, forced to subsist on a diet of rice and beans and then are voted off one by one in a merciless public vote.

The producers know that the public wants to see the celebrities suffer. They haven’t wasted any time subjecting Hancock to a “bushtucker trial” involving slime, insects, darkness and enclosed…

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