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I’m a Celebrity: Matt Hancock and the show's producers are hoping for a revival

By Gill Jamieson, Senior Lecturer in Film, Television & Cultural Studies, University of the West of Scotland
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The moment of truth has arrived. Former Conservative health secretary Matt Hancock has been dropped into the jungle to compete in ITV’s I’m a Celebrity… Get Me Out of Here!

The show is a feat of mental resolve, stamina and bravery. Celebrities are plunged into the Australian jungle, forced to subsist on a diet of rice and beans and then are voted off one by one in a merciless public vote.

The producers know that the public wants to see the celebrities suffer. They haven’t wasted any time subjecting Hancock to a “bushtucker trial” involving slime, insects, darkness and enclosed…The Conversation


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