Why is 13 considered unlucky? Explaining the power of its bad reputation

By Barry Markovsky, Distinguished Professor Emeritus of Sociology, University of South Carolina

Would you think it weird if I refused to travel on Sundays that fall on the 22nd day of the month?

How about if I lobbied the homeowner association in my high-rise condo to skip the 22nd floor, jumping from the 21st to 23rd?

It’s highly unusual to fear 22 – so, yes, it would be appropriate to see me as a bit odd. But what if, in just my country alone, more than 40 million people shared the same baseless aversion?

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