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Good coffee, bad coffee: The curious tastes of cultural omnivores

By Anissa Pomiès, Professeur Assistant de Marketing, EM Lyon
Zeynep Arsel, Concordia University Chair in Consumption, Markets, and Society, Concordia University
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Cultural omnivores are economically and culturally privileged people who can enjoy both “highbrow” and “lowbrow” cultural products, like good and bad coffee, simultaneously.The Conversation

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