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Good coffee, bad coffee: The curious tastes of cultural omnivores

By Anissa Pomiès, Professeur Assistant de Marketing, EM Lyon
Zeynep Arsel, Concordia University Chair in Consumption, Markets, and Society, Concordia University

Cultural omnivores are economically and culturally privileged people who can enjoy both “highbrow” and “lowbrow” cultural products, like good and bad coffee, simultaneously.

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