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We tend to underestimate our future expenses – here's one way to prevent that

By Ray Charles "Chuck" Howard, Assistant Professor of Marketing, Texas A&M University
Abigail Sussman, Professor of Marketing, University of Chicago
David J. Hardisty, Assistant Professor of Marketing & Behavioral Science, University of British Columbia
Marcel Lukas, Lecturer in Banking and Finance, University of St Andrews

Understanding why people underpredict expenses could help them budget more accurately – and even encourage them to save more money.

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