E-cigarette maker Juul settled a lawsuit over its practice of targeting teens through social media, parties and models – here’s why the company is paying $438.5 million to dozens of states

By Jon-Patrick Allem, Assistant Professor of Research in Population and Public Health Sciences, University of Southern California

In early September 2022, electronic cigarette maker Juul Labs – the face of the vaping epidemic among teenagers – agreed to pay US$438.5 million to 33 states.

The settlement concludes a two-year bipartisan investigation into the e-cigarette maker’s marketing and sales practices for its vaping products. Those states claimed…

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